Coca-Cola Enterprises (CCE) is the leading Western European marketer, distributor, and producer of bottle and can liquid non-alcoholic refreshment and the world's third-largest independent Coca-Cola bottler. CCE is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway and Sweden.
CCE started working with Avvio in 2010. In October 2010 CCE sold its operations in North America to The Coca-Cola Company and acquired the Coca-Cola bottling operations in Norway and Sweden. Our brief was to create a visual identity for a campaign to celebrate this new era in the company’s history, and to produce celebration kits to be handed out to each of the 13,000 CCE employees when the deal was completed.
Our support for the roll-out also included environmental branding, video stings, and multi language emails.