In the UK, the Michelin Tyre Company Ltd was incorporated in 1905 and is now, more than 100 years later involved in many activities not just tyre making, from tyre industry training to economic development and publishing.

Through leadership focus groups we helped develop their vision for 2015 and bring it to life as a story map, enabling the top down cascade across the business. It will form the platform for communications for the next 3 years.

Our latest work:

Sharing strategy through the power of storytelling.

Michelin’s UK MD needed to bring the three-year strategy to life in such a way that his people could be inspired to work together and ensure the UK continued to perform well in a difficult market.

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