3000 RBS employees calculate their carbon footprints in first 3 weeks.
RBS wanted a carbon calculator for employees to work out their carbon footprint. After looking at the calculators available online we saw an opportunity to develop something more engaging.
Our brief was to design and build an interactive calculator within RBS’s intranet site. It would serve as a fun educational tool for employees to realise their household footprint and the impact of climate change.
By building a calculator engine in actionscript and then creating animated scenarios for each question, we were able to bring plenty of fun to the questions and encourage good energy saving habits.
Simple to use with accurate answers
People could use the calculator how they wanted, as an individual or a homeowner.
Offsetting tool to drive down carbon footprint
Once users had reduced their carbon footprints as much as possible they could then make a difference and offset the rest.