Michelin Tyre Company Ltd is involved in many activities – not just the tyre making they’re best known for – from industry training to publishing. The company has an extensive sales force supporting the thousands of tyre distributors in the UK and the Republic of Ireland, backed by comprehensive sales and technical support teams.

Avvio Reply has designed and led thought leadership focus groups that helped develop Michelin’s company vision for 2015 and bring it to life as a storymap, enabling the top-down cascade across the business.

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