Transformation Communication - Nationwide


Transformation Communication

Employee advocates for change.

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The Idea

IT transformation and change programmes are fundamentally altering Nationwide, positioning the company as the UK’s leading retail financial services provider.

Nationwide recognised the importance of their leaders during this huge period of change and wanted to help them become advocates for this business transformation. They wanted their senior managers to lead and inspire their teams so they could play their part in achieving Nationwide’s new vision.

Avvio Reply worked alongside the Nationwide Internal Communications team to help bring to life their exciting transformation journey and communicate the key benefits in a simple and visually engaging way.

We created a visual timeline detailing past and transformation delivery, a compelling simple identity to ensure we achieved real cut-through and a campaign designed to inspire all Nationwide employees. This included a suite of communication materials, a video to support line manager briefings and a web-based ‘transformation zone’.


71% felt that communication helps them to understand how transformation impacts them and their team (up 19% year-on-year, and 19% ahead of the financial services average).

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