Global Website Design - TNT

TNT

Global Website Design

Smarter, consistent global experience.

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The Idea

TNT came to Avvio Reply for a more advanced and coherent web experience around the world. TNT had over 200 websites and every one was different. We created a multi-language site that unified its global parcel delivery businesses.

We started creating a consistent global experience by meeting with TNT to better understand the challenges they faced across their network. Next we analysed the usability of the company’s existing website, as well as competitor sites and other successful online booking engines. From here we developed a customer-focused website that delivered a far superior user experience.

The new home page offers easy access to booking tools and also provides a direct channel for TNT to talk to customers. We designed one template site that would form the basis of all the global sites – over 200 sites in more than eight languages. Modular design allowed for local customisation of applications, and languages included Chinese and Hebrew (both right to left languages).

Avvio Reply also restructured and rewrote the content on the website to ensure it worked harder and was optimised for search engines.

Results

This global site for TNT was selected as one of the best of its kind by CxO magazine.

The TNT homepage is a fine example of sober yet elegant design. It is immediately clear what the purpose of the site is and where all the needed information can be found. The site is also very light on the eyes, using mainly white pages, a nice font and some orange touches to indicate links and menu items.

CxO magazine

Expertise

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