Unilever wanted to create ‘a movement for sustainable growth’, and not only that, they wanted employees to make a connection between sustainable growth and the growth of the business.
#brightfuture was developed to create a community of people who believe it’s possible to build a world where everyone lives well and lives sustainably. This ethos is the bedrock of the company strategy, and they needed their people to get behind it.
We created a campaign that worked globally. Giving guidance and flexibility for the markets to make it their own. We created over 40 assets in the toolkit, including everything from guidelines and ideas, to quizzes and key rings!