Did we just mention the ‘C’ word?
It can get quite sickening. We collected our first Christmas brief wearing cheap festive jumpers. In August. Maybe it’s something to do with working in a barn.
You may not be feeling holly jolly, but Christmas is getting closer, and striking that balance of festive cheer and appropriate frivolity looms. So let us lighten the load – and offer a few (turkey) nuggets to help you.
1. Make it festive...
You’ve worked hard all year – it’s time to make the most of the festive season. Decorations and treats go a long way.
2. ...but not too Christmassy.
Anything overtly religious can alienate.
Anything covered in glitter can infuriate.
3. Make it green...
We do mean in colour, but also kind to the environment. Go digital, or use recycled stock for your messaging.
4. ...but not too cold.
Christmas greetings can lack feeling when viewed on a screen. If you’re going digital (or print), write that message from the heart.
5. Make it reflect your business.
Generic isn’t festive. Everything you do should feel like it has come from the organisation. Because it has.
6. ...but not too ‘businessy’.
The worst outcome would be ‘just another business piece with a dusting of snow'. Get the balance right.