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Big data has become quite the buzzword, but what does it really mean?

Big data has become quite the buzzword, but what does it really mean?

Essentially it’s the rapid growth and availability of data that we are consciously or unconsciously providing which, through organisation and analysis, can be used to spot trends and predict behaviours.

Today, so much of our lives are stored, managed and shared online. Data is constantly being collected, both structured (databases) and unstructured (social media, GPS, online, public transport, online, public transport) – the list is endless… and growing.

So is it time we invested in some data analysts in our comms teams?

Big businesses will pay top dollar for the best analysts to help uncover hidden patterns and identify unknown correlations in order to better hit their consumer business objectives. 

Although traditionally used as a marketing tool, the same application of big data could be used to better understand employees.

So perhaps the answers to our never-ending questions – how do we keep top talent? how do we create a stronger workplace culture? what are the best communications channels for our employees? – are all there in real and ever-evolving time… if we know where to look.

Opportunity to find these answers through data is on the rise. Software like Radian 6 and Yammer’s partnership with Kanjoya are using the latest technology to analyse data that is consciously provided by employees (i.e. through internal social media platforms) to detect moods and judge feelings by using emotion-aware sentiment analysis – all leading to a better understanding of employees.

Data that can help us generate the best comms strategies, help push it out to our people in the most effective way, and constantly adjust to achieve maximum employee engagement at all times, is the dream.  And we are really excited to see the art of internal comms becoming more scientific, just don’t hire any analysts –  yet!

What is your business doing to explore the big data possibilities?

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Gamification in Internal Comms

Gamification in Internal Comms

Put simply, gamification describes the application of game design to non-game contexts. It’s a great way to make work fun – whether it’s a more interactive method of learning, a means to recruit candidates for a job through problem-solving, or an opportunity for your employees to take part in some friendly competition.

At Avvio, we’ve seen great success in the gamification projects we’ve delivered, like Hills Pet Nutrition’s 'Kibble Quest', a fun and educational Facebook game that reinforces the brand values. A recent gamification project we delivered for Sky achieved a 68% daily engagement rate over a 4-week period, with competition and game elements contributing to much of the success of the campaign.

The opportunities for gamification are vast, and flexible for budgets of all sizes – it doesn’t always warrant a complex game build – it could be as simple as incorporating game elements into a PowerPoint presentation, just like we created for British Gas. You could even incorporate a campaign into a live environment like a conference, exhibition or roadshow so you can retrieve real-time data. 

If you’d like to hear about how Avvio can bring your next initiative to life with gamification, get in touch today.

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Internal Comms features in top digital trends for 2015

Internal Comms features in top digital trends for 2015

It’s set to be another busy year at Avvio Reply - ranked 4th in the top digital trends for 2015, Internal Comms is on the rise with budgets increasing (hurrah!).

It’s easy to see why. Internal social platforms provide a gateway for two-way conversation – it can empower the workforce, ultimately leading to greater employee engagement.

Make these sites responsive, include videos, photos and even games, and they fast become appealing to the modern-day, tech-savy employee who never strays far from their smartphone. Add to this the ability to easily measure the success of a digital campaign, and it really is a no-brainer.

Our latest digital projects include the Telefonica Reward and Recognition app – a responsive peer-to-peer recognition tool that works with Telefonica’s internal social network, and British Gas Social Pride Platform – a social online platform that celebrates what makes British Gas great – it’s employees.

We’re looking forward to an exciting year ahead - be sure to check-in to see our latest digital work!

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Now our clients can have Facebook

Now our clients can have Facebook

So Facebook in the workplace might not be a taboo subject after all. And with more of our clients wanting their social tools to have the functionality of Facebook, it looks like Facebook at Work could be the answer. It’s been recently launched as a test for ‘pilot partners’, we’re going to try it out here at Avvio Reply and we’ll let you know how it goes...

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Centrica – Re-energising the brand

Centrica – Re-energising the brand

Avvio Reply is proud to announce that after a successful pitch we will be responsible for refreshing the Centrica brand. Our brief was to develop the brand to bring it up to date and reflect a modern energy business that is in touch with its customers and employees.

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