News

Keep up with all the latest news from Avvio Reply.

Line manager communications with impact

Line manager communications with impact

One of the most important variables in employee engagement is the quality of line management communications. 

The enduring challenge is to align line managers to provide consistent levels of engagement, so that they communicate with impact and can cascade effectively. 

We consolidate the content, highlight priorities and provide the materials for cascade. Managers’ toolkits and focused deep dive events have their place, but we believe that we’ll only make significant improvements here by unwrapping what ‘good line management looks like’ and actively share this ‘best practice’ peer-to-peer through a line manager network.

We have already identified that, for a number of our key clients, establishing a closed line manager network to share experiences and best practice is proving to be an extremely valuable area of focus. Our aim is to eventually establish a rotating line manager steering group that helps shape the comms agenda and direct the way line managers communicate in the future.

We know the principle works. Most businesses already realise the value and power of ‘brand advocates’, and have unearthed example employees that really live the brand and take on deeper brand learning willingly. This really works to build trust and reputation internally.

And the same principle can be applied to your line managers' communications. With open interaction and clear comms endorsement we can empower the best line managers to step forward and help drive a better solution.

This is something we’re very passionate about, so for our next Insiders in September we’ll be exploring ways to get your line managers actively involved.

Want to talk more? Please get in touch.

Read more

Read less

Did we just mention the ‘C’ word?

Did we just mention the ‘C’ word?

It can get quite sickening. We collected our first Christmas brief wearing cheap festive jumpers. In August. Maybe it’s something to do with working in a barn.

You may not be feeling holly jolly, but Christmas is getting closer, and striking that balance of festive cheer and appropriate frivolity looms. So let us lighten the load – and offer a few (turkey) nuggets to help you.

1. Make it festive...

You’ve worked hard all year – it’s time to make the most of the festive season. Decorations and treats go a long way.

2. ...but not too Christmassy.

Anything overtly religious can alienate.

Anything covered in glitter can infuriate.

3. Make it green...

We do mean in colour, but also kind to the environment. Go digital, or use recycled stock for your messaging.

4. ...but not too cold.

Christmas greetings can lack feeling when viewed on a screen. If you’re going digital (or print), write that message from the heart.

5. Make it reflect your business.

Generic isn’t festive. Everything you do should feel like it has come from the organisation. Because it has.

6. ...but not too ‘businessy’.

The worst outcome would be ‘just another business piece with a dusting of snow'. Get the balance right.

Read more

Read less

Thames Water – new client

Thames Water – new client

We're excited to have just started working with Thames Water. We're creating an internal social web app which will be out in just a few days, having only had a month lead time.

Read more

Read less

Big data has become quite the buzzword, but what does it really mean?

Big data has become quite the buzzword, but what does it really mean?

Essentially it’s the rapid growth and availability of data that we are consciously or unconsciously providing which, through organisation and analysis, can be used to spot trends and predict behaviours.

Today, so much of our lives are stored, managed and shared online. Data is constantly being collected, both structured (databases) and unstructured (social media, GPS, online, public transport, online, public transport) – the list is endless… and growing.

So is it time we invested in some data analysts in our comms teams?

Big businesses will pay top dollar for the best analysts to help uncover hidden patterns and identify unknown correlations in order to better hit their consumer business objectives. 

Although traditionally used as a marketing tool, the same application of big data could be used to better understand employees.

So perhaps the answers to our never-ending questions – how do we keep top talent? how do we create a stronger workplace culture? what are the best communications channels for our employees? – are all there in real and ever-evolving time… if we know where to look.

Opportunity to find these answers through data is on the rise. Software like Radian 6 and Yammer’s partnership with Kanjoya are using the latest technology to analyse data that is consciously provided by employees (i.e. through internal social media platforms) to detect moods and judge feelings by using emotion-aware sentiment analysis – all leading to a better understanding of employees.

Data that can help us generate the best comms strategies, help push it out to our people in the most effective way, and constantly adjust to achieve maximum employee engagement at all times, is the dream.  And we are really excited to see the art of internal comms becoming more scientific, just don’t hire any analysts –  yet!

What is your business doing to explore the big data possibilities?

Read more

Read less

Gamification in Internal Comms

Gamification in Internal Comms

Put simply, gamification describes the application of game design to non-game contexts. It’s a great way to make work fun – whether it’s a more interactive method of learning, a means to recruit candidates for a job through problem-solving, or an opportunity for your employees to take part in some friendly competition.

At Avvio, we’ve seen great success in the gamification projects we’ve delivered, like Hills Pet Nutrition’s 'Kibble Quest', a fun and educational Facebook game that reinforces the brand values. A recent gamification project we delivered for Sky achieved a 68% daily engagement rate over a 4-week period, with competition and game elements contributing to much of the success of the campaign.

The opportunities for gamification are vast, and flexible for budgets of all sizes – it doesn’t always warrant a complex game build – it could be as simple as incorporating game elements into a PowerPoint presentation, just like we created for British Gas. You could even incorporate a campaign into a live environment like a conference, exhibition or roadshow so you can retrieve real-time data. 

If you’d like to hear about how Avvio can bring your next initiative to life with gamification, get in touch today.

Read more

Read less

Like what you see?

Say hello