Gamification in Internal Comms
Put simply, gamification describes the application of game design to non-game contexts. It’s a great way to make work fun – whether it’s a more interactive method of learning, a means to recruit candidates for a job through problem-solving, or an opportunity for your employees to take part in some friendly competition.
At Avvio, we’ve seen great success in the gamification projects we’ve delivered, like Hills Pet Nutrition’s 'Kibble Quest', a fun and educational Facebook game that reinforces the brand values. A recent gamification project we delivered for Sky achieved a 68% daily engagement rate over a 4-week period, with competition and game elements contributing to much of the success of the campaign.
The opportunities for gamification are vast, and flexible for budgets of all sizes – it doesn’t always warrant a complex game build – it could be as simple as incorporating game elements into a PowerPoint presentation, just like we created for British Gas. You could even incorporate a campaign into a live environment like a conference, exhibition or roadshow so you can retrieve real-time data.
If you’d like to hear about how Avvio can bring your next initiative to life with gamification, get in touch today.