100% of employees confidently advocate Nationwide’s transformation journey.
A number of IT transformation and change programmes are fundamentally changing Nationwide and positioning it to become the UK’s leading retail financial services provider.
Nationwide recognised the importance of their leaders during this huge period of change and wanted to help them become advocates for this business transformation. Their communication objective was to enable senior managers to lead and inspire their teams so they could play their part in achieving Nationwide’s vision.
Avvio worked alongside the Nationwide Internal Communications team to help bring to life their exciting Transformation Journey and communicate the key benefits in a simple and visually engaging way so we created:
A campaign designed to inspire all Nationwide employees which included a suite of communication materials including a video to support line manager briefings, a web based Transformation zone, managers work book and assistance in creating editorial content for their in-house magazine.
Have been beyond expectations and demonstrated that a well planned creative communication campaign can help move a business forward.
71% felt that when transformation happens communication helps me to understand how it impacts me and my team (up 19% year-on-year and 19% ahead of Financial Services norm).
Engagement levels rose 5% across Nationwide and by 10% in the division responsible for transformation (6% ahead of Financial Services norm).
Employees have the highest understandingof transformation than any other corporate agenda in Nationwide (4% in 2010 to 82% in 2011).