Facts at a glance

  • Brief
    Event production and staging
  • Audience
    Travel trade
  • Timeline
    12 weeks
Key Skills

Digital, Experiential, Clear vision, Belief in products


Inspiring the travel trade with Teletext Holidays new digital vision.

To announce the launch of 4 new digital platforms, Teletext Holidays asked Avvio to pull out all the stops and create an event the industry had never seen before.

During 2010, Teletext Holidays had redeveloped its entire platform and produced some revolutionary new offerings. So, on a snowy night in December, we invited key industry journalists and their trade customers to a special event that would unveil the new website, TV channel, iPad and iPhone apps.

Our work covered everything from scriptwriting and storyboarding to venue sourcing and video production as well as putting on the after-show party and logistics. We had a giant LED screen trucked in from the X Factor set. A 24ft bar was specially transported through the snow to West London. We had countless iPads and iMacs delivered on mass. We even made sure £600,000 worth of gallery artwork was safely locked away.

I just wanted to say a massive thank you to you all for being so great over the past few months and especially last night. We’ve had amazing feedback, they loved the experience, they loved the presentation, they loved how everything was seamless. We couldn’t have done it without you.
Amy Patel, Media Manager, Teletext Holidays

 

Results:

  • Glowing write-ups in the press from industry experts such as Travolution and Travelweekly.
  • Over 100 guests from the travel industry, trade and consumer press battled through the snow to attend.

Detailed scripts and storyboards designed to inspire the travel trade

Our creative work started by understanding the audience and looking for ways to leave a lasting impression. We wanted the presentation to be something they'd remember for days after the event.

Creating a presentation the audience can engage with

We went back to the 70’s, 80’s and 90’s and using various footage from popular TV show we showed how Teletext had changed and grown.

A big screen production with plenty of wow factor

We used the very latest technology and computer graphics. To get the right results we went as far as transforming the Teletext boardroom into a green screen studio for 3 days.

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